Brand Tracking

Brand tracking is usually done by surveying consumers and asking them for their opinions regarding the brand. We collaborate with dozens of companies and, above all, most want to know how aware consumers are of their brand and whether they have bought or plan to buy their product.

Key Brand Tracking Metrics

Brand tracking consists of several measures, some of the most important ones are:

• Brand awareness : This is a measure of consumers’ ability to recognise the brand. In a survey, this can take the form of aided or unaided awareness. Unaided awareness is a measure of brand familiarity without a prompt, while aided awareness usually involves a list of brands for the respondent to choose from. Brand awareness is a critical element of your brand development and a key driver behind great brands’ success.
• Brand usage : This is a measure of how frequently consumers buy your brand’s products or services and whether they are buying from your competitors. Measuring brand usage can help you assess your brand’s position and brand health, as well as fight competition
• Purchase intent : We find understanding whether consumers are planning on purchasing your product or service is a vital aspect of brand tracking. This is a metric that works great in parallel with advertising campaigns, as measuring purchase intent before and after is a good performance indicator.