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Audience Segments

It’s easy to conduct market research online using market research surveys. They’re an affordable and reliable way to gather information from your target markets. Nubix gather a large number of data points and match profiles and demographics to convey the ideal spectators effectively. We collaborate with our customers to enable them to locate the most challenging audience profiles effortlessly.

Registration Demographics

Age
Email
Gender
Last Name
Mobile Phone #
State/Province

City
Employment Status
Household Income
Marital Status
Ages of Children in Household
Street Address

Country
Ethnicity
Industry
Mobile Device Type
Primary Language
ZIP/Postal Code

Education Level
First Name
Job Title
Mobile OS
Profession
Region

Region

18%	Northwest
23%	West
37%	South
21%	Midwestt
1%	Other

Gender

51%	Male
49%	Female

Age

7%	13 – 17
24%	18 – 24
27%	25 – 34
18%	35 – 44
13%	45 – 54
11%	55+

Ethnicity

3%	Asian
10%	Hispanic/Latino
59%	White/Caucasian
12%	Black/African American
12%	Other

Marital Status

36%	Single
9%	Divorced
11%	Decline to answer
7%	Living with partner
33%	Married
2%	Separated
2%	Widowed

Household Income

Profiles

Age of Company
Budget Oversight
Business Travel Business-Related
Computer Brand
Computer Operating System
Computer Usage

Decision-Making
Income Industry
IT-Related
Job Role/Title
Linkedin Usage
Mobile Phone Usage

Number of Employees
Number of Locations
Office Location-Type
Office Equipment Used
Organizational Revenue
Total Investable Assets

Crohn’s Disease
Cystic Fibrosis
Deafness
Dementia
Depression
Diabetes (Type I & II)
Dietary Habits
Emphysema
Epilepsy
Erectile Dysfunction
Exercise Habits
Fibromyalgia
Gastric Bypass
Surgery General
Surgical procedures
GERD
Glasses/Contacts Usage
Glaucoma

Acne
Atrial Fibrillation
ADD/ADHD
Alcohol consumption
Allergies
Alzheimer’s Disease
Anxiety Disorders
Anorexia/Bulimia
Arthritis
Asthma
Autism Back Pain
Bipolar Disorder
Blood Disorders BMI
Botox Usage
Cancer – all types
Chronic Pain
Colitis
COPD

Gout
Gym Membership
Gynecological
Disorders
Headaches (minor)
Hepatitis (all types)
High Blood Pressure
High Cholesterol
Hypertension
Infertility
Insurance
Irritable Bowel Syndrome
Lupus
Medication Usage
Menopause
Migraines
Multiple Sclerosis

Obesity
Osteoporosis
Parkinson’s Disease
Participation in Clinical Trials
Physical Activities
Plastic Surgery
Pneumonia
Psoriasis/Eczema
Rheumatoid Arthritis
Schizophrenia
Shingles
Sinusitis/Rhinitis
Sleep Disorders
Smoking Habits
Strokes
Ulcerative Colitis

Acculturation Level
Citizenship
Country of Birth
Immigration Generation

In-Community Environment
Language usage in home
Language usage out of home
Media Consumption In-Home(Internet, TV, Print & TV)

Primary Language
Secondary Language
Social media usage
Years lived in us

Additional Demographics

Automotive

Auto Insurance Provider
Automotive Usage Habits
Car Type
Color
Future Automotive Purchase Intent
GPS Navigation
Hybrid Ownership & Usage
New/Used Vehicle
Number of Vehicles in Household
Ownership/Lease

Service/Repair Location
Shopping Source Used
Specialized Vehicle Ownership
Vehicle Payment
Type
Vehicle Purchase
Amount
Years Driving
Years Owned

Beverage & Food

Alcohol Budget
Alcohol Categories/Brands
Alcohol Consumption
Baking Frequency
Bottled Water
Categories/Brands
Consumption Frequency
Coffee/Tea
Categories/Brands
Consumption Frequency

Cooking Frequency
Frequency
Fast Food Visitation
Food Budget
Food Categories/Brands
Grocery Shopping Habits
Organic Food Consumption
Restaurant Visitation
Soda Categories/Brands Soda Consumption

Business

Administrative & Executive Assistants
Administrator
Analyst/Senior
Analyst Architect
Assistant Manager/Assistant Director
Assistant VP
Associate/Senior
Associate
Attorney
Audiologist
Business Development Directors
Buyer
Certified Public Accountant
Chairman/Board Member
Chemist/Scientist
Chief Executive Officer
Chief Financial
Consultant
Controller
Counselor
Customer Service
Dentist/Dental Hygienist
Designer
Director
Directors
Director/Department Head
Editor/Writer
Educator
Engineer
Executive Officer
Executive VP/Senior VP Financial Advisor
Fireman
General Manager
Government
Graphic Designer
Human Resources
IT Consultant
IT Manager

Manager
Marketing Manager
Military
MIS Director
Nurse
Occupational/Physical Therapist
Operator
Opticians/Optometrist
Owner/Principal
Officer Chief Information
Officer Chief Operations
Officer Chief Technology
Officer Computer Analyst
Pharmacist
Physician
Planner Police Officer
President
Product Manager
Programmer
Project Manager
Psychologist
Publisher/Producer
Representative/Sales
Representative Database Administrator
Secretary
Senior Manager Server Architect
Social Worker
Software Developer
Speech Pathologist/
Student Supervisor
Systems Administrator
Technicians/Technician Specialists
Tradesman/Trade Specialist
Treasurer
Veterinarian
Vice President
Web Developer
Webmaster

Entertainment

Cable TV
DVD Ownership
Magazine Categories
Movie Interests
Movies Purchased From TV
Magazine Subscriptions
Number of DVDs

Number of Hours of TV per week
Number of Movies at Theater per Year
Online
Purchased per Year
TV Viewing
TV Show Categories

Gaming

Frequency of Play
Gaming Accessories Used
Gaming Communities

Gaming Platforms
Owned Video Game Types
Video Games Owned

Lifestyle

Appliances in Home
Method of Survey
Musical Interests
News Consumption
Participation

Pet Ownership
Political Interests
Reading Habits
Religious Affiliation
Teen Hobbies and Interests

Mobile Usage

Daily Hours Spent
Mobile Application Usage
Mobile Brand
Mobile Operating System
Mobile Phone Activities

Mobile Phone Number
Mobile Phone Provider
Number of Household Mobile Phones
Religious Affiliation
Types of Mobile Research Projects

Money & Finance

Banking Institutions Used
Credit Cards Used
Investable Assets

Type & Ownership of Residency
Years at Present Location

Parenting

Childcare
Fertility Formula Usage
Number/Age of Children

Parenting Style
Pregnancy
Shopping Preferences

Shopping

Household Products
Product Ownership

Purchase Decision-Making
Shopping Budget

Social Media

Channels Used
Daily Hours
Number of Followers/Friends

Privacy Outlook
Social Media

Technology

Computer Ownership
Electronic Ownership
Email Usage
Frequency of Online
News Consumption
Internet Connection
Type at Home

Internet Usage
Online Shopping Habits
Printer Ownership
Social Media Usage
Software Usage
Tablet Usage
Webcam Ownership

Travel

Car Rentals Used
Cities Visited
Countries Visited
Cruising
Hotels Visited
Investable Assets

Leisure Trips Per Year
Loyalty Programs
Type & Ownership of Residency
Vacations Taken
Years at Present Location